1. Introduction and Scope
This Cookie Policy (“Policy”) explains how COVERZIE (“we”, “us”, “our”, or the “Company”), the operator of https://coverzie.com/ (the “Website”), uses cookies and similar tracking technologies when you visit, browse, or interact with the Website.
This Policy is designed to help you understand what cookies are, why we use them, the categories of cookies we deploy, how long they remain on your device, and how you can exercise your rights and preferences regarding cookie use. This Policy forms part of, and must be read together with, our Privacy Policy and Terms and Conditions, both of which are available on the Website and are incorporated herein by reference.
By continuing to access, browse, or use https://coverzie.com/ after being presented with our cookie consent notice, you acknowledge that you have read and understood this Cookie Policy and consent to our use of cookies as described herein, to the extent that consent is required by applicable law. Where consent is required, non-essential cookies will only be activated upon your explicit consent.
If you do not agree to our use of cookies, you may adjust your browser settings or use the cookie preference controls described in this Policy. Please note that disabling certain categories of cookies may affect the functionality and performance of the Website.
2. What Are Cookies and How Do They Work
2.1 Definition of Cookies
Cookies are small text files that are placed on your computer, mobile device, tablet, or other internet-enabled device by a website when you visit it. Cookies are widely used by website operators to make websites function efficiently, to improve user experience, and to provide information to website owners about user interactions.
Each cookie typically contains the following data: the name of the server it was sent from, the lifetime of the cookie (how long it will remain on your device), and a value (usually a randomly generated unique number that identifies your browser session or preferences).
Cookies do not give COVERZIE access to your device, personal files, or stored information beyond what you voluntarily provide. The data collected through cookies is used in accordance with our Privacy Policy.
2.2 Similar Tracking Technologies
In addition to cookies, we and our authorised third-party service providers may also use other tracking technologies that operate in a similar manner, including:
- Web Beacons / Pixel Tags: Tiny transparent image files (often 1×1 pixel) embedded in web pages or emails that allow us to track whether a page has been visited, an email has been opened, or a specific action has been taken. They are often used in combination with cookies.
- Local Storage and Session Storage: Browser-based storage mechanisms that allow websites to store data locally on your device without expiry (local storage) or only for the duration of a session (session storage). These may be used as alternatives or supplements to cookies.
- Fingerprinting: A technique that collects information about your device (such as browser type, operating system, installed fonts, and screen resolution) to create a unique identifier. COVERZIE does not engage in fingerprinting beyond what is inherent in standard analytics tools.
- Log Files: Server-side records of website activity that capture IP addresses, browser types, pages visited, timestamps, and referring URLs. These are processed as described in our Privacy Policy.
- Software Development Kits (SDKs): Code libraries integrated into mobile applications that collect usage and performance data. If COVERZIE operates a mobile application, SDKs may be used for analytics and performance monitoring.
All references to “cookies” in this Policy include these similar tracking technologies unless the context requires otherwise.
2.3 First-Party vs. Third-Party Cookies
Cookies placed directly by COVERZIE from the https://coverzie.com/ domain are called “first-party cookies.” These are set and controlled by COVERZIE. Cookies placed by third parties — such as analytics providers, advertising networks, social media platforms, and payment processors — are called “third-party cookies.” Third-party cookies are governed by the privacy and cookie policies of those third parties, over which COVERZIE has limited control. A list of key third-party cookie providers is provided in Section 9 of this Policy.
3. Categories of Cookies We Use
COVERZIE uses the following categories of cookies on the Website. Each category is described in detail below, along with its purpose, whether it requires your consent, and the typical data it collects.
3.1 Strictly Necessary (Essential) Cookies
Strictly necessary cookies are indispensable for the basic operation of the Website. Without these cookies, core Website functions would not work, and we are unable to provide the services you request. These cookies do not collect personal information for marketing purposes and do not require your consent under applicable law.
Strictly necessary cookies are used for:
- Enabling page navigation and access to secure areas of the Website
- Maintaining the continuity of your session as you move between pages
- Remembering items you have placed in an inquiry basket or quote form
- Authenticating your identity during secure transactions
- Balancing server load and ensuring stable Website performance
- Preventing cross-site request forgery (CSRF) attacks and other security threats
- Storing your cookie consent preferences so we do not repeatedly ask for consent
Legal basis: These cookies are deployed on the basis of legitimate interest and contractual necessity and do not require prior consent.
3.2 Analytics and Performance Cookies
Analytics and performance cookies collect information about how visitors use the Website. This information is used in aggregated or anonymised form to help us understand user behaviour, identify popular content, diagnose technical issues, and improve the overall performance and usability of the Website. These cookies do not collect data that directly identifies you.
Data collected through analytics cookies may include:
- Pages visited and navigation paths taken through the Website
- Time spent on individual pages and overall sessions
- Click behaviour, scroll depth, and interaction heatmaps
- Approximate geographic location (country and city level, derived from IP address)
- Browser type, version, and device type (desktop, mobile, tablet)
- Traffic source (direct, search engine, referral, or social media)
- Session recording data (used by tools such as Microsoft Clarity to identify usability issues)
- Error and crash reports for Website troubleshooting
Analytics tools we may use include Google Analytics, Microsoft Clarity, and similar platforms. Where these tools are deployed, data may be transferred to servers outside India in accordance with the safeguards described in our Privacy Policy.
Legal basis: These cookies require your consent. They will only be activated if you accept analytics cookies through our cookie consent mechanism.
3.3 Functional (Preference) Cookies
Functional cookies allow the Website to remember choices you have made and provide enhanced, personalised features. These cookies make the Website more convenient and tailored to your individual preferences. The information collected by functional cookies may be anonymised and they cannot track your browsing activity on other websites.
Functional cookies are used to remember:
- Your language preference and regional settings
- Your display preferences such as product listing view (grid or list)
- Whether you have previously dismissed a notice, banner, or pop-up
- Your inquiry or quote history during a session
- Any accessibility or font-size preferences you may have set
Legal basis: Functional cookies may require your consent depending on the jurisdiction. Where consent is required, these cookies will only be activated upon your agreement.
3.4 Advertising and Targeting Cookies
Advertising and targeting cookies are used by COVERZIE and our authorised advertising partners to deliver advertisements that are relevant to your interests, to limit the frequency with which you see the same advertisement, and to measure the effectiveness of advertising campaigns. These cookies build a profile of your interests based on your browsing behaviour and may track you across multiple websites and sessions.
Advertising cookies may be used to:
- Display personalised or interest-based advertisements on the Website and on third-party platforms
- Limit the number of times you see a particular advertisement (frequency capping)
- Measure the conversion rate and effectiveness of advertising campaigns
- Track whether you have visited the Website after clicking on an advertisement (retargeting)
- Build audience segments for targeted advertising purposes
- Share audience data with advertising partners for cross-platform campaign optimisation
Advertising partners that may place advertising cookies through the Website include Google Ads, Google Display Network, Meta Ads (Facebook/Instagram), and similar networks. Each partner operates under its own privacy and cookie policy.
Legal basis: Advertising cookies require your explicit consent. They will not be activated without your agreement. You may withdraw consent and opt out of personalised advertising at any time as described in Section 7.
3.5 Affiliate Tracking Cookies
Where COVERZIE participates in affiliate or referral programmes, affiliate tracking cookies are used to record clicks on affiliate links originating from or directed to the Website, verify qualifying purchases or actions, and attribute commissions to the relevant affiliate partner. These cookies are activated when you interact with an affiliate link and typically persist for a defined period (often 24 hours to 30 days, depending on the affiliate network).
Affiliate tracking cookies collect limited data, including:
- A unique click identifier linked to the affiliate session
- The time and date of the affiliate click
- The affiliate partner or network associated with the click
- Whether a qualifying conversion (such as a purchase or inquiry submission) was completed
Affiliate tracking cookies do not store your name, email address, payment details, or other directly identifiable personal information. They are governed by the privacy policies of the respective affiliate network.
Legal basis: Affiliate tracking cookies may require consent in certain jurisdictions. Where consent is required, these cookies will be activated only upon your agreement.
3.6 Social Media Cookies
If the Website includes social media sharing buttons, embedded social media content, or social media login features (for example, “Share on WhatsApp” or “Follow us on Instagram”), these features may place cookies on your device when you interact with them or when the page containing them loads. Social media cookies are controlled by the respective social media platform and are subject to that platform’s own cookie and privacy policy.
Social media cookies may enable the relevant platform to:
- Identify you as a logged-in user of that platform
- Track your interaction with social content embedded in or linked from the Website
- Build a profile of your interests and browsing behaviour for advertising purposes on their platform
- Allow you to share content from the Website to your social media profile
COVERZIE has no control over the data collected by social media platforms through their embedded tools and is not responsible for their data practices. You are encouraged to review the cookie policies of any social media platforms whose content or tools appear on the Website.
Legal basis: Social media cookies generally require your consent where they are used for tracking or profiling purposes beyond simple functionality.
3.7 Embedded Content Cookies
Pages on the Website may include embedded content from third-party platforms such as YouTube product demonstration videos, Google Maps, or similar tools. When you view a page containing such embedded content, the third-party provider may place cookies on your device. This behaviour is equivalent to visiting that third-party website directly and is subject to that provider’s own cookie policy. COVERZIE has no control over the cookies set by embedded content providers.
4. Cookie Duration and Retention
Cookies placed on your device may remain for varying periods depending on their type and purpose. The two primary categories of cookie duration are:
4.1 Session Cookies
Session cookies are temporary cookies that exist only for the duration of your browsing session. They are automatically deleted from your device when you close your browser. Session cookies are primarily used to maintain the continuity of your session (for example, keeping your inquiry basket intact as you navigate between pages) and to support security functions such as CSRF protection. Session cookies do not persist on your device after you close your browser.
4.2 Persistent Cookies
Persistent cookies remain on your device after you close your browser, until they expire according to their programmed expiry date or until you delete them manually. The retention period for persistent cookies varies significantly depending on their category and the third-party provider:
- Strictly necessary and functional cookies: typically 1 day to 12 months
- Analytics cookies (e.g., Google Analytics): up to 24 months, depending on configuration
- Advertising and targeting cookies: typically 30 days to 24 months
- Affiliate tracking cookies: typically 1 day to 30 days, depending on the affiliate network
- Social media cookies: determined by the relevant social media platform’s policy
COVERZIE periodically reviews and, where appropriate, reduces the retention periods of cookies to the minimum period necessary for their stated purpose, in accordance with data minimisation principles under applicable data protection law.
5. Purposes for Which We Use Cookies
COVERZIE uses cookies and similar tracking technologies for the following specific purposes, each of which serves legitimate operational, commercial, or legal functions:
- Website Operation: To ensure that the Website loads correctly, navigation works smoothly, and core features function as intended across different devices and browsers
- Security and Fraud Prevention: To authenticate sessions, detect and prevent fraudulent activity, protect against automated attacks, and monitor for unusual or suspicious behaviour on the Website
- Performance Optimisation: To monitor and improve the speed, stability, and technical performance of the Website, identify pages with high bounce rates, and resolve errors
- User Experience Personalisation: To remember your preferences and customise the Website experience to make it more relevant and convenient for you
- Analytics and Insights: To understand how visitors navigate the Website, which content is most popular, where users drop off, and how to improve the overall user journey
- Wholesale Inquiry Support: To maintain the state of inquiry forms, quote requests, and product selection during your session, facilitating seamless wholesale engagement
- Advertising and Retargeting: To display relevant advertisements to you on the Website and on third-party platforms, and to measure the reach and effectiveness of our advertising campaigns
- Affiliate Programme Management: To track affiliate referrals, verify qualifying conversions, and ensure accurate commission attribution for affiliate partners
- Regulatory Compliance: To record and store your cookie consent preferences and maintain compliance with applicable data protection laws, including GDPR, CCPA, and the Digital Personal Data Protection Act, 2023 (India)
- Business Intelligence: To generate aggregated statistical reports and trend analysis to support informed business decisions about product range, marketing, and Website development
6. Legal Basis for Cookie Deployment
COVERZIE deploys cookies on the following legal bases, in compliance with applicable data protection legislation including the GDPR, ePrivacy Directive, and equivalent national laws:
6.1 Strictly Necessary Cookies — No Consent Required
Strictly necessary cookies are deployed on the basis of legitimate interest and contractual necessity. As these cookies are essential for the Website to function, they do not require your prior consent under the ePrivacy Directive or GDPR. They are activated automatically upon your visit to the Website.
6.2 Non-Essential Cookies — Consent Required
All non-essential cookies — including analytics, functional, advertising, affiliate tracking, social media, and embedded content cookies — are deployed on the basis of your explicit, freely given, informed, and specific consent, as required under Article 6(1)(a) of the GDPR and the ePrivacy Directive. These cookies are activated only after you provide consent through our cookie consent banner or preference centre.
You have the right to withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of cookie use based on consent given before withdrawal. Instructions for withdrawing consent are provided in Section 7 below.
6.3 Legitimate Interests
In certain circumstances, COVERZIE may rely on its legitimate interests as a legal basis for deploying certain cookies, where such interests are not overridden by your fundamental rights and freedoms. This may apply, for example, to security cookies or cookies used to detect fraudulent activity on the Website. COVERZIE conducts legitimate interest assessments (LIAs) as appropriate and will document these in accordance with its data protection obligations.
7. Your Cookie Choices and How to Manage Cookies
You have the right to control the use of cookies on your device. COVERZIE provides multiple mechanisms for you to exercise this right.
7.1 Cookie Consent Banner and Preference Centre
When you visit https://coverzie.com/ for the first time, or after clearing your browser cookies, you will be presented with a cookie consent banner. Through this banner, you can:
- Accept all cookies (including non-essential categories)
- Reject all non-essential cookies while permitting only strictly necessary cookies
- Customise your preferences by accepting or rejecting individual cookie categories
You can revisit and update your cookie preferences at any time by accessing the cookie preference controls available on the Website (typically accessible via a “Cookie Settings” link in the Website footer). Your preferences are stored in a consent cookie on your device, allowing the Website to respect your choices on subsequent visits.
7.2 Browser-Level Cookie Controls
Most web browsers provide built-in controls for managing cookies. You can typically configure your browser to:
- Accept all cookies (default setting for most browsers)
- Notify you before a cookie is stored on your device
- Block all cookies from all websites
- Block third-party cookies only
- Delete all stored cookies when you close your browser
- View and manually delete individual stored cookies
Instructions for managing cookies in major browsers are available at the following official support pages:
- Google Chrome: https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop
- Apple Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac
- Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
- Opera: https://help.opera.com/en/latest/web-preferences/
Please note that instructions may vary depending on your browser version. Refer to your browser’s official help documentation for the most current guidance.
7.3 Opting Out of Specific Third-Party Cookies
In addition to browser-level controls and our consent mechanism, you can opt out of specific third-party cookies through the following channels:
- Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout
- Google Personalised Ads: Manage your Google ad preferences at https://myadcenter.google.com/
- Meta (Facebook) Ad Preferences: Manage your Facebook ad preferences within your Facebook account settings at https://www.facebook.com/adpreferences/
- Network Advertising Initiative (NAI) Opt-Out: Visit https://optout.networkadvertising.org/ to opt out of participating ad networks
- Digital Advertising Alliance (DAA) Opt-Out: Visit https://optout.aboutads.info/ for additional opt-out options
- Your Online Choices (EU): Visit https://www.youronlinechoices.eu/ for EU-specific advertising opt-outs
Please be aware that opting out through these mechanisms does not block advertising entirely but prevents the display of personalised or interest-based advertisements based on your browsing profile.
7.4 Mobile Device Cookie Controls
If you access the Website on a mobile device, you can manage cookies through your mobile browser settings, which typically offer options similar to desktop browsers. Additionally, your mobile device’s operating system may provide controls for limiting ad tracking:
- iOS (Apple): Go to Settings > Privacy & Security > Tracking to manage app tracking permissions, or Settings > Safari to manage browser cookies
- Android (Google): Go to Settings > Google > Ads to reset your advertising ID or opt out of personalised ads
7.5 Consequences of Disabling Cookies
Please be aware that restricting or disabling cookies may have the following effects on your experience of https://coverzie.com/:
- Strictly necessary cookies: Disabling these cookies will prevent core Website functions from working correctly, including form submissions, session continuity, and security features
- Analytics cookies: Disabling these cookies will not affect your use of the Website but will prevent us from understanding and improving user experience
- Functional cookies: Disabling these cookies may mean that your preferences are not remembered between sessions, requiring you to re-enter settings each visit
- Advertising cookies: Disabling these cookies will prevent personalised advertising but you will still see generic (non-targeted) advertisements
- Affiliate cookies: Disabling these cookies will not affect your ability to browse or purchase but may prevent accurate commission attribution for affiliate partners
8. GDPR, ePrivacy Directive, and International Compliance
8.1 EU/EEA and UK Users (GDPR and ePrivacy Directive)
For users located in the European Union, European Economic Area, or the United Kingdom, COVERZIE’s cookie practices comply with the General Data Protection Regulation (GDPR) (EU) 2016/679, the ePrivacy Directive 2002/58/EC (as amended), and applicable national implementing legislation.
In accordance with these requirements:
- Non-essential cookies are only activated upon your freely given, specific, informed, and unambiguous consent
- You are informed of the categories of cookies in use and their purposes before consent is obtained
- Your consent is recorded and stored with a timestamp, allowing COVERZIE to demonstrate compliance
- You may withdraw consent at any time with the same degree of ease with which it was given
- Refreshing consent is requested periodically (typically every 12 months) to ensure your preferences remain current
- No cookies are pre-ticked or consent assumed by default for non-essential categories
8.2 California Residents (CCPA and CPRA)
For users who are California residents, COVERZIE’s cookie practices are designed to comply with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). Under California law:
- You have the right to know what categories of personal data are collected through cookies and similar technologies
- You have the right to opt out of the “sale” or “sharing” of your personal information. COVERZIE does not sell personal information, but certain advertising cookie practices may constitute “sharing” under California law for cross-context behavioural advertising purposes
- You may opt out of cross-context behavioural advertising by using the “Limit the Use of My Sensitive Personal Information” or equivalent opt-out mechanism where provided, or through our cookie preference centre
- You have the right to non-discrimination for exercising your CCPA rights
To exercise your CCPA rights relating to cookies and personal data collected through the Website, please contact us at the details provided in Section 13.
8.3 Indian Users (Digital Personal Data Protection Act, 2023)
For users in India, COVERZIE processes personal data collected through cookies in accordance with the Digital Personal Data Protection Act, 2023 (DPDPA) and the Information Technology Act, 2000. Where cookies involve the processing of personal data of Indian residents, COVERZIE will ensure that required consents are obtained, data processing notices are provided, and data fiduciary obligations are met in accordance with the DPDPA and its implementing rules as they come into force.
8.4 Do Not Track (DNT) Signals
Some browsers and devices transmit a “Do Not Track” (DNT) signal to websites to indicate that you prefer not to be tracked across websites. Currently, there is no universally agreed standard or legal requirement for websites to respond to DNT signals. COVERZIE acknowledges DNT preferences and will endeavour to honour them to the extent technically practicable; however, we cannot guarantee that all third-party services operating through the Website (such as advertising networks and analytics providers) will comply with DNT signals. We encourage you to use our cookie preference centre or browser-level controls for more reliable management of your tracking preferences.
8.5 Global Privacy Control (GPC)
COVERZIE recognises the Global Privacy Control (GPC) signal, which allows users to communicate a preference for privacy protection automatically. Where GPC signals are received and applicable law requires us to honour them (such as under the CCPA/CPRA in California), COVERZIE will treat a valid GPC signal as an opt-out of the sale or sharing of personal information through cookies.
9. Third-Party Cookie Providers
The Website uses cookies and tracking technologies from third-party service providers. COVERZIE has limited control over the cookies set by third parties, and their data collection and use are governed by their own privacy and cookie policies. Key third-party providers whose cookies may be present on the Website include:
9.1 Analytics Providers
- Google Analytics (Google LLC): Provides Website traffic analysis, audience reporting, and behavioural insights. Privacy Policy: https://policies.google.com/privacy
- Microsoft Clarity (Microsoft Corporation): Provides session recording, heatmaps, and user engagement analytics. Privacy Policy: https://privacy.microsoft.com/en-us/privacystatement
9.2 Advertising Networks
- Google Ads / Google Display Network (Google LLC): Serves targeted and retargeted advertisements. Privacy Policy: https://policies.google.com/privacy
- Meta Ads (Meta Platforms, Inc.): Serves targeted advertisements on Facebook and Instagram where applicable. Privacy Policy: https://www.facebook.com/policy
9.3 Affiliate Networks
- Amazon Associates (Amazon.com, Inc.): Affiliate programme for product referral tracking. Privacy Policy: https://www.amazon.com/gp/help/customer/display.html?nodeId=GX7NJQ4ZB8MHFRNJ
- Other affiliate networks as applicable: Governed by the respective network’s privacy and cookie policies
9.4 Infrastructure and Security Providers
- Cloudflare, Inc.: Content delivery network and security services that may use cookies for performance and bot protection. Privacy Policy: https://www.cloudflare.com/privacypolicy/
- Hosting provider: Our hosting infrastructure may place server-side session identifiers. These are treated as strictly necessary cookies.
9.5 Embedded Content Providers
- YouTube (Google LLC): Video embeds may place performance and preference cookies. Privacy Policy: https://policies.google.com/privacy
- Other embedded content providers as applicable, subject to their own cookie policies
COVERZIE periodically reviews its third-party cookie providers and will update this section accordingly. For the most current list of third-party providers, please refer to our cookie consent management tool on the Website.
10. Cross-Border Data Transfers Through Cookies
Data collected through cookies on https://coverzie.com/ may be transferred to and processed on servers located outside of India, including in the United States, the European Union, and other jurisdictions. Such transfers may occur when third-party analytics, advertising, or infrastructure providers process cookie data on their own servers.
Where personal data of EU/EEA or UK users is transferred to countries outside those regions, COVERZIE and its third-party providers will ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission, or transfers to countries recognised as providing adequate data protection. Please refer to our Privacy Policy for further details on international data transfers.
11. Cookie Audits and Policy Updates
11.1 Regular Cookie Audits
COVERZIE conducts periodic audits of the cookies in use on the Website to ensure that the categories, purposes, and retention periods described in this Policy remain accurate and up to date. Where new cookies are introduced — for example, as a result of new third-party integrations, Website features, or advertising partnerships — this Policy will be updated accordingly.
11.2 Changes to This Cookie Policy
COVERZIE reserves the right to update or revise this Cookie Policy at any time to reflect changes in:
- Applicable laws and regulatory requirements (such as updates to GDPR, CCPA, or the DPDPA)
- New cookie technologies or tracking methods adopted by the Website
- Changes to third-party service providers or advertising partnerships
- Updates to the Website’s features, functionality, or content strategy
- Industry best practices and data protection standards
Any updates to this Policy will be posted on this page with a revised “Last Updated” date. For material changes that significantly affect the categories or purposes of cookies in use, COVERZIE will provide additional notice, which may include a renewed cookie consent request. Your continued use of the Website following the posting of an updated Policy constitutes your acceptance of the revised terms.
12. Relationship to Privacy Policy and Terms and Conditions
This Cookie Policy forms part of COVERZIE’s broader data protection and legal framework. It must be read in conjunction with:
- Privacy Policy: Describes how COVERZIE collects, uses, stores, and protects all personal data, including data obtained through cookies
- Terms and Conditions: Sets out the legal terms governing your use of the Website and any transactions with COVERZIE
In the event of any inconsistency or conflict between this Cookie Policy and the Privacy Policy with respect to personal data collected through cookies, the Privacy Policy shall prevail. Both documents are accessible on https://coverzie.com/ at all times.
13. Contact Information
If you have any questions, concerns, or requests regarding this Cookie Policy, our use of cookies, or your rights in relation to cookies and the data they collect, please contact COVERZIE through the following channels:
COVERZIE
Website: https://coverzie.com/
Email: contact@coverzie.com
Address: Nathani Heights, Mumbai Central, Mumbai, Maharashtra, 400008
We aim to respond to all cookie and privacy-related enquiries within a reasonable time and in accordance with applicable legal requirements.